What it costs
The price shown is where each type starts and it holds; the exact one comes after our first call. Below the packages there is a calculator to play with, and at the very bottom the full price list down to the last line.
One-page site
from€1,000· 2–3 weeks
One page with everything that matters. The fastest way to be findable.
For: A new service, testing an idea, a calling card for a trade or a consultant.
What's included
- Designed for you, not a template
- Up to six sections on one page
- Works on phones and laptops
- Loads even on a slow connection
- The basics so Google finds you
- Tap-to-call phone, email and address
- A proper preview when someone shares it
Every month
- Photo and media storage€5 – €15 / monthup to 10 GB
Presentation site
from€1,800· 3–5 weeks
A few pages with room to grow. The usual choice for small companies.
For: A small company, a studio, a restaurant, a practice, a law firm.
What's included
- Everything in: One-page site
- 4 to 8 subpages
- References and a map
- A simple view of your traffic
- Smooth transitions between pages
Every month
- Photo and media storage€5 – €15 / monthup to 10 GB
Site with a blog
from€3,000· 5–8 weeks
A site you fill with articles. You write and publish it yourself.
For: A company that wants to write and publish without outside help.
What's included
- Everything in: Presentation site
- Blog with categories and filtering
- Case studies
- Preview before publishing
- Accounts and roles for the team
- Training, so it is not scary
Every month
- Photo and media storage€5 – €15 / monthup to 10 GB
- Database€50 – €65 / month
Articles, products and accounts have to live somewhere – a database runs non-stop and someone has to watch and back it up.
Prices exclude VAT. Paid in two parts – half on signing, half before launch. The first call and the estimate are free and commit you to nothing.
Need something bigger?
An online shop, a membership site with courses or a custom application will not fit a package – every one is different. Here is what they involve and where they start.
Online shop
from€6,000· 8–16 weeks
Selling online, from your first product up to stock, variants and loyalty.
For: Anyone starting to sell online, and anyone who outgrew their platform.
What's included
- Everything in: Presentation site
- Catalogue with filtering
- Cart and checkout
- Card payments
- Delivery and pickup points
- Automatic order emails
- Wired into invoicing
- Variants and combinations
- Stock and availability
- Discounts, codes and loyalty
- Business pricing and logins
- Comparison feeds and reviews
Every month
- Photo and media storage€5 – €15 / monthup to 10 GB
- Database€50 – €65 / month
- Sending e-mails from forms€35 – €50 / monthup to 3,000 messages a month
Articles, products and accounts have to live somewhere – a database runs non-stop and someone has to watch and back it up.
Online course
from€7,000· 8–14 weeks
Selling courses and video behind a login, one-off or by subscription.
For: A tutor, a coach or a company selling learning.
What's included
- Everything in: Presentation site
- Sign-up and login
- Video that cannot be downloaded
- Lessons unlocking, progress tracking
- Quizzes and certificates
- One-off payments and subscriptions
Every month
- Photo and media storage€5 – €15 / monthup to 10 GB
- Database€50 – €65 / month
- Stored video€15 – €30 / month
- Sending e-mails from forms€35 – €50 / monthup to 3,000 messages a month
Student accounts, their progress and stored video run non-stop – and video costs more to keep than text.
Custom application
from€10,000· depends on scope
A brief that fits no box. The price comes out of a paid analysis.
For: A booking system, a client portal, an internal tool, a configurator.
What's included
- Analysis and an exact price up front
- Built around how you actually work
- Wired into what you already use
- Documentation and handover
Every month
- Photo and media storage€5 – €15 / monthup to 10 GB
A custom application is not run unwatched – a bug in it costs more than a bug on a website.
Looking after it
You are not paying for hosting. You are paying for the site running, being backed up, and me knowing it fell over before you do.
Basic
€115/ month
The site runs, it is backed up, and someone notices if it falls over.
- Hosting and worldwide speed-up
- Domain, DNS and certificate
- Deployment and domain setup
- Uptime checked around the clock
- Weekly backups, a month back
- Outage answered within 48 hours
Standard
€180/ month
Plus a view of your traffic and time for small changes.
- Everything in Basic
- Daily backups, thirty days back
- Monthly security updates
- Traffic stats with no cookie banner
- A monthly report on how the site is doing
- Two hours of changes a month
- Outage answered within 8 hours
Premium
€380/ month
For when the site is the main channel and downtime costs money.
- Everything in Standard
- Backups ninety days back
- Continuous updates and error alerts
- Monthly speed check
- Five hours of changes a month
- Outage answered within 2 hours
- The option of a call about your results
Shops and membership sites have their own plans. Running payments and a database is a different level of responsibility and should not go unwatched.
- Shop Standard · €300 / month
- Shop Premium · €600 / month
Work out your price
Click together what you need and watch the price move. You can send the estimate straight into an enquiry.
An estimate, not a quote. The exact price comes after our first call – it can land lower if something turns out to be unnecessary.
How it works
The rules that apply to every job. I would rather say them up front than bury them in small print.
- Paid in two parts
- Half on signing, half before launch. Larger projects split into three or four milestones so nobody is surprised.
- Two rounds of feedback included
- You comment on the design twice and I work the notes in. Each further round is 6 000 CZK, because extra work is still work.
- Ninety-day warranty
- If something turns out not to work as it should within three months of launch, I fix it free. New requests are not covered by the warranty.
- The code is yours
- Once paid in full you get the site and its code with full rights. Until then it runs on my account.
- Materials within a month
- I need the words and photos within thirty days of signing. If you do not have them, order them from me as a separate line – just say so up front so the date allows for it.
- The first call is free
- Half an hour about what you need, plus a price estimate. No obligation.
Common questions
- Is that price final?
- Each type has a starting price, and it covers the site at the scope described with it. A five-page site and a fifty-page site are different jobs, so anything on top is a separate line in the calculator.
- What if my budget is smaller?
- Say so straight away. The scope can almost always shrink to what has to work from day one – a simpler site now, the rest added once it pays for itself. A project we cannot fit into is no good to me either.
- Do I need copy and photos ready?
- No. You can order the words and the images from me – they are separate lines in the calculator. Photography, logo and brand guidelines come through an agency I work with. Bring your own materials and the site costs that much less.
- Do I have to take a care plan?
- Not for a site without a database – if you arrange hosting, backups and the domain yourself, you don't need one. For a blog, a shop or a membership site you do: a database runs non-stop and someone has to watch and back it up. Each type says which plan is the lowest it can go.
- Can I edit the content myself?
- You can, but the site has to be built differently for it, so it is a service of its own. On a site with a blog and on a shop, writing and editing are included, training too. On a one-page or presentation site it is priced per page, plus the database the content lives in.
- What am I paying for every month?
- The care plan and the services that have to keep running – photo storage, on larger sites a database and sending email from forms. The calculator adds those up separately from the one-off price, so you see both numbers side by side.
The full price list
Everything else I do – rates, domains, measurement, audits and services on top of care. Open whatever interests you.
Hourly rates
- Work beyond the order, small changes
- €50/h
- Consulting, audits and rush work
- €65/h
- Working on someone else’s code
- €60/h
- Out of hours or at the weekend
- double the rate
Domain, email and deployment
One-off jobs. An ordinary domain, DNS and deployment come with the care plan – this is for people without one, or for work beyond it.
- Buying a domain and initial setup
- €60 + the domain
- Transferring a domain
- €80
- Moving DNS and setting records
- €100
- Company email – domain and first mailbox
- €110
- Each further mailbox at setup
- €25
- Setup so email does not land in spam
- €80
- Moving existing email (per mailbox)
- €60 – €120
- Company signature and templates
- €60
- Redirects and a map of old addresses
- €60 – €160
- Moving a site from another supplier
- €320 – €1,000
Measurement and analytics
- Google Analytics, Tag Manager and cookie banner
- €200
- Analytics with no cookie banner
- €80
- Search Console and sitemap submission
- €60
- Conversion and event tracking (per set)
- €120 – €320
- Wiring up ad platforms
- €120 – €240
- Error tracking and uptime monitoring
- €120
- Automatic backups and restore
- €140
Audits and optimisation
For sites already running – whoever built them.
- Speed audit with a report
- €320 – €480
- Speeding up an existing site
- €600 – €1,600
- SEO audit – technical and content
- €480 – €1,000
- Accessibility audit
- €400 – €800
- Security audit
- €400 – €800
- UX audit with proposed changes
- €480 – €1,000
- GDPR and cookie check
- €240 – €480
Services on top of care (monthly)
Added to the care plan.
- Writing blog articles (per article)
- €100 – €180
- Managing your Google business profile
- €60 – €100
- Preparing and sending a newsletter
- €120 – €240
- Ongoing search ranking care
- €240 – €600
- Testing and improving conversions
- €320 – €720
- Managing a second language version
- +30% of the plan
- One-hour response, seven days a week
- +€200
- Larger database, video and media
- €5 – €65
Other
- Consulting or a workshop
- €65/h
- Training on the system (90 min, recorded)
- €140
- Video guides for running the site
- €240 – €480
- Documentation and code handover
- €240 – €600
- Handover to another supplier
- €320 – €600
- Another round of design feedback (beyond two)
- €240